High-Five, West Michigan
Michigan Meetings & Events | By Alexa Stanard
When I took the position as editor of MIME, I was struck by how the meetings and events industry provided a window into so many facets of our state. After all, everyone has meetings and events. And these tap into everything from how people best connect with one another to how they learn.
Among the interesting discoveries has been how much under-the-radar activity we have in our state, efforts by dedicated people to draw people to Michigan. One of the hard-working organizations worth noting is the West Michigan Sports Commission, which recruits youth and amateur sporting events to the region.
The WMSC was founded 10 years ago. Since then, it has booked 568 sporting events and tournaments, attracting 880,000 athletes and visitors and generating $240 million in direct visitor spending.